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Battling the Corporate Giants:
Table of Contents

  PART ONE: DAVID VS. GOLIATH
1 Three Modern Davids
Three modern businessmen compete with large corporations

2

David and Goliath
An edited version of David and Goliath
3 The Relevance of David and Goliath
Explanation of the strategies and tactics that enabled David to defeat Goliath
  PART TWO: THE PHILISTINE CHALLENGE
Strategies corporations use against small businesses
4 There Was A Valley Between Them (Price War)
Removing smaller businesses by lowering prices
5 Whose Height Was Nine and Half Feet (Superstructures)
Using superior resources to eliminate competition
6 There Was No Smith Found (Controlling Supply)
Monopolizing resources to strangle small companies
7 All of Israel Came Down (Policies)
Creating procedures for the corporation's benefit
8 Let Him Come Down To Me (Inventing Your Own Game)
Developing games that are not winnable for their competition
9 We Will Be Your Servants (Rule Changes)
Altering rules to always have the edge
10 You Will Be Our Servants (Hijacking Employees)
Taking small companies best employees
11 Give Me A Man (The Invitation)
Weakening small businesses legal power by offering contracts with arbitration clauses
12 Words Of The Philistine (Propaganda)
Overwhelming small businesses with an advertising blitz
  PART THREE: SAUL'S RESPONSE
Taking an opponent head on
13 For Forty Days (The Slow Reply)
Take advantage of corporation's slow bureaucratic processes by quick decisions and actions

14

This Man That Has Come Up (What's Yours Is Mine)
Seizing a smaller competitor's property then negotiating its return
15 The King Will Enrich (The Coat Holder)
Get others to do your bidding for you
16 You Are Not Able (Definition Game)
Changing the meaning of words to gain an unfair advantage.
17 Saul Gave David His Armor (The Conventional Response)
Large organizations can't cope with the unexpected
  PART FOUR: DAVID'S SOLUTION
Strategies small businesses can use against corporations
18 There Came Up The Champion (Spying)
Gather important information your competition gives you
19 Sheep In The Wilderness (Slander)
Silence critics through action not words
20 He Was Unable To Go Forward (The Least Expectation)
Attacking competitors points of low resistance
21 I Cannot Go With These (Different Weapons)
Baffle competition with new products, different selling techniques
and innovations
22 And His Sling Was In Hand (Preparation)
Win by default
23 The Philistine Came On (Turn Strength Into Weakness)
Every strong point can be turned into weakness
24 When The Philistine Looked About (The Lull)
Best your competitors by working when they are closed
25 Am I A Dog? (The Diversion)
Make your opponent lose focus
26 With A Sword, Spear And Shield (The Achilles Heel)
Look for your opponent's fatal flaw

27

I Will Defeat You (Call the Shots)
Win by keeping the opposition on the defensive
28 The Stone Sunk Deep In His Forehead (The Head Shot)
Pursue areas that inflict the most damage
29 There Was No Sword (The Surprise)
Catch competitors off guard
30 Their Champion Was Dead (Legal Preparation)
Avoid lawsuits by always being prepared for one
31 Whose Son Are You? (Extraordinary From The Ordinary)
Bring out the extraordinary from the ordinary
  Epilogue: It's a Small World
   

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