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PART ONE: DAVID VS. GOLIATH |
| 1 |
Three Modern Davids
Three modern businessmen compete with large corporations |
2 |
David and Goliath
An edited version of David and Goliath |
| 3 |
The Relevance of David and Goliath
Explanation of the strategies and tactics that enabled David to defeat Goliath |
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PART TWO: THE PHILISTINE CHALLENGE
Strategies corporations use against small businesses |
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There Was A Valley Between Them (Price War)
Removing smaller businesses by lowering prices |
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Whose Height Was Nine and Half Feet (Superstructures)
Using superior resources to eliminate competition |
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There Was No Smith Found (Controlling Supply)
Monopolizing resources to strangle small companies |
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All of Israel Came Down (Policies)
Creating procedures for the corporation's benefit |
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Let Him Come Down To Me (Inventing Your Own Game)
Developing games that are not winnable for their competition |
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We Will Be Your Servants (Rule Changes)
Altering rules to always have the edge |
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You Will Be Our Servants (Hijacking Employees)
Taking small companies best employees |
| 11 |
Give Me A Man (The Invitation)
Weakening small businesses legal power by offering contracts with arbitration clauses |
| 12 |
Words Of The Philistine (Propaganda)
Overwhelming small businesses with an advertising blitz |
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PART THREE: SAUL'S RESPONSE
Taking an opponent head on |
| 13 |
For Forty Days (The Slow Reply)
Take advantage of corporation's slow bureaucratic processes by quick decisions and actions |
14 |
This Man That Has Come Up (What's Yours Is Mine)
Seizing a smaller competitor's property then negotiating its return |
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The King Will Enrich (The Coat Holder)
Get others to do your bidding for you |
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You Are Not Able (Definition Game)
Changing the meaning of words to gain an unfair advantage. |
| 17 |
Saul Gave David His Armor (The Conventional Response)
Large organizations can't cope with the unexpected |
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PART FOUR: DAVID'S SOLUTION
Strategies small businesses can use against corporations |
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There Came Up The Champion (Spying)
Gather important information your competition gives you |
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Sheep In The Wilderness (Slander)
Silence critics through action not words |
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He Was Unable To Go Forward (The Least Expectation)
Attacking competitors points of low resistance |
| 21 |
I Cannot Go With These (Different Weapons)
Baffle competition with new products, different selling techniques
and innovations |
| 22 |
And His Sling Was In Hand (Preparation)
Win by default |
| 23 |
The Philistine Came On (Turn Strength Into Weakness)
Every strong point can be turned into weakness |
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When The Philistine Looked About (The Lull)
Best your competitors by working when they are closed |
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Am I A Dog? (The Diversion)
Make your opponent lose focus |
| 26 |
With A Sword, Spear And Shield (The Achilles Heel)
Look for your opponent's fatal flaw |
27 |
I Will Defeat You (Call the Shots)
Win by keeping the opposition on the defensive |
| 28 |
The Stone Sunk Deep In His Forehead (The Head Shot)
Pursue areas that inflict the most damage |
| 29 |
There Was No Sword (The Surprise)
Catch competitors off guard |
| 30 |
Their Champion Was Dead (Legal Preparation)
Avoid lawsuits by always being prepared for one |
| 31 |
Whose Son Are You? (Extraordinary From The Ordinary)
Bring out the extraordinary from the ordinary |
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Epilogue: It's a Small World |
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